About Us

We Live and Breathe Motocross

Motocross is more than a sport. It is a way of life. The adrenaline, the dirt, the relentless pursuit of the perfect lap — we understand it because we live it. Every product we create is born from that same passion.

Our Story

Our journey began over five decades ago with a simple belief: riders deserve gear that performs as hard as they do. What started as a vision to give everyday riders a competitive edge has grown into a global commitment to safety, innovation, and the motocross lifestyle.

From the early days of crafting high-performance suspension components to outfitting championship-winning athletes, we have never stopped pushing boundaries. We have celebrated victories with legends, supported weekend warriors on their first tracks, and watched families grow through generations of riding.

Today, we remain dedicated to that original mission — creating motocross gear that empowers every rider to push harder, ride safer, and chase the thrill without hesitation.

What We Believe

We believe that protection should never come at the cost of performance. Every rider, from the aspiring amateur to the seasoned pro, deserves access to championship-level gear at a fair price.

We believe in the freedom of the ride. The moment fear fades and confidence takes over. The feeling of nailing a jump you have been visualizing for weeks. That is why we obsess over every stitch, every compound, every safety certification — so you can focus purely on the ride.

We believe in family. In parents suiting up their kids for that unforgettable first lap. In riding buddies who become lifelong friends. In the motocross community that welcomes everyone willing to twist the throttle.

Our Promise

Every product we create is:

• Race-Proven: Tested and validated by professional athletes at the highest levels of competition
• Safety-First: Equipped with the latest impact protection technologies, including MIPS™ and D3O®
• Built to Last: Constructed with premium materials that withstand the harshest conditions
• Accessible: Offered at prices that make pro-level protection available to every rider
• Backed by Passion: Designed by riders, for riders, with an unwavering commitment to quality

Our Technology

We carefully engineer every product with rider-specific innovations:

• MIPS™ Integra Split: Advanced rotational impact protection that reduces forces transmitted to the brain during angled impacts
• TruDri® Moisture Management: Proprietary fabric technology that wicks sweat away from the body, keeping riders cool and dry
• Ultratac™ Grip Compounds: Proprietary outsole compounds delivering maximum traction on foot pegs across all conditions
• D3O® Impact Armor: Intelligent material that remains flexible during movement but instantly hardens upon impact
• RAP Pre-Curved Construction: Rider Attack Position patterning that eliminates restriction in the riding posture
• 4K Carbon Fiber Shells: Ultra-lightweight helmet construction with exceptional impact resistance
• Ionic+® Antimicrobial Liners: Advanced moisture-wicking liners with permanent odor control
• VIVID Lens Technology: High-contrast goggle lenses that enhance vision in flat light and challenging terrain

Join the Ride

We are here to equip you for every lap, every jump, every victory — big or small. Explore our gear, find your fit, and discover why riders around the world trust us to protect their passion.

Because when you are properly geared up, there is nothing holding you back.